Facebook’s messaging app has been struggling to attract new users and retain its users in a market where users are increasingly wary of giving up their personal data, a new report suggests.
The report, by data research firm Kantar Worldpanel ComTech, suggests Facebook’s Whatsapp Plus messaging app is still seeing a steep decline in usage.
The messaging app recently lost its top spot on the Google Play store and now ranks as the fourth most used messaging app in the U.S. The company’s Whatsapps are already being used by an average of 6.5 million users per month, the report said.
WhatsApp’s Whatsaps have been steadily growing, with users switching from WhatsApp Plus to WhatsApp for business messaging, according to Kantar.
Whatsapp users are also opting for cheaper messaging apps.
Whatsapps also are seeing a drop in adoption, with more users using other messaging apps, such as Telegram.
WhatsApp has also had to deal with a number of privacy controversies, with the app receiving a record number of complaints from privacy advocates about data collection and security.